Trevor Usken's Page

I'd like to see if anyone has any real metrics that they can attribute to the work they do on Twitter. I have heard great stories on the b2c side (thanks Guy Kawasaki) particularly around customer service. b2b People are doing a ton of work on twi...

We are thinking about running some small ads on Facebook. Has anyone in the community had experience with ads on Facebook? What type of response did you receive? We have a Focus Community member that is looking for some help with this - any insig...

What part of a marketing email is more important, the subject line or the content within the email? We have a Focus Community member that is looking for some help with this - any insight? http://www.focus.com/questions/marketing/subject-line-vs-...

We all know that social media is here to stay. What do you believe are the best features for marketing your brand? And what other features would you like to see social networking sites incorporate to help you build relationships and market your br...

As an "extreme marketer", I have tried everything but podcasts. I have done them for other people but I haven't made it part of my mix. I want to hear from people a couple things: 1. What has been the results of your podcasts? (Numbers please or ...