Subject Line Vs. Content

[Trevor Usken]

What part of a marketing email is more important, the subject line or the content within the email?

We have a Focus Community member that is looking for some help with this - any insight?

http://www.focus.com/questions/marketing/subject-line-vs-content/?t...

[Kaleem Abdullah]

The subject line is more important, yet the content must not disappoint either.

Hope that helps.

If not, feel free to contact me on Facebook.