I blog once or twice a week. It depends if I have anything good to add. I think the more important thing to be doing is have strategy to drive people to your blog. I use blog links to help answer questions my clients through at me.
How do you use your blog a a strategic communication tool?
In my niche training content is a magnet so
I'll do some research on what people are actively
searching to learn (tactics etc...) and I'll create
a screen cast video about it...
I then create a matching outline post on my blog
and include the video...
Then I broadcast to my prospect and customer
lists via email that new training is available...
I also do a social media buzz campaign and invite
my Tweeps, and Facebook etc friends to go check
out some new training vids on my blog...
You can rank high and hit some juicy keywords
that get your fresh traffic too... and of course you
solidify your relationshipping with your prospects...
AND provide cool training on autopilot to your customers,
clients and affiliates... ALL at the same time.