Social Marketing Central!
Building the best Rabbit Hole
(I wish I knew a better way to ask this.) What kind of steps have proved successful for someone to implement along their marketing trail for a prospective client to follow?
Let me explain.
OK. So lets say we start with a video on YouTube, which is basic general info on life empowerment. The videos end tag is directed to your capture page which is set up to tell people if they join your mailing list they will hear about all the wonderful tactics of life empowerment that they wanted including health, wealth, and happiness. They sign up for your chain email of say 12 emails spaced out over a month or so full of great life empowerment advice, that direct them to your product capture page . Your product capture page is then hosting 4 different product all with MSRP's of $80/ each, and you are selling them all for $20.
Now is this the best way to market yourself and or opportunity?
What are some mandatory points that should be expressed at each level?
What is the most efficient way to promote all this on the backend through search engines and communities?
Will I live long enough to actually see my fortunes or will my grandchildren have to inherit my Paypal balance?
What does the community think? (Yeah Jack you too!)
Let me explain.
OK. So lets say we start with a video on YouTube, which is basic general info on life empowerment. The videos end tag is directed to your capture page which is set up to tell people if they join your mailing list they will hear about all the wonderful tactics of life empowerment that they wanted including health, wealth, and happiness. They sign up for your chain email of say 12 emails spaced out over a month or so full of great life empowerment advice, that direct them to your product capture page . Your product capture page is then hosting 4 different product all with MSRP's of $80/ each, and you are selling them all for $20.
Now is this the best way to market yourself and or opportunity?
What are some mandatory points that should be expressed at each level?
What is the most efficient way to promote all this on the backend through search engines and communities?
Will I live long enough to actually see my fortunes or will my grandchildren have to inherit my Paypal balance?
What does the community think? (Yeah Jack you too!)
Replies to This Discussion
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Permalink Reply by John Barnett on -
I think I'd add some JV's in there as well, write some articles and post on as many empowerment blogs as I could too.
The best way to test this of course is to buy 100 clicks at Google. If you get anything over 15% sign ups, then it may be worth pursuing If adwords doesnt make the cost back within the first week then you have to either tweak your landing page or the offer.
A big free bonus helps conversion. A free e-book with links to your offer, one-time bonus offers will also increase traffic. make everything time-sensitive and you should be on a winner.
Then you can pay your grandchildren to design whatever will replace the website while you reminice over the good old days of web 2.0- remember that old stuff called video. It's all holo now...:)
The SEO promotion I'll leave to someone more knowledgeable
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Permalink Reply by Martin FortKnox on -
Thanks for the advice. Great Stuff
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Permalink Reply by Walt Goshert on
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Martin,
Great question...
It depends.
Sure there a certain rules of thumb about how folks respond to the bread crumb trail of offers, but it depends upon your market and your product/services.
To get an idea, study what other marketers who have similar products/services as yours, same basic market, close price points. Subscribe to their newsletters. buy their stuff, watch and analyze how, what, and why they do what they do.
Usually this is less expensive than doing it blind. Learn from others who are doing what you're trying to do.
And, once you're up and running, test everything and know your numbers.
Hope this helps,
Walt
P.S.--- one tactic that seems to work for me, conversion wise, is 6-8 friendly, non-sales auto-responder messages, then a sales offer. I always test the sales offer...headlines, offer, guarantee, number of follow-ups etc..
If they buy, I'll make a couple more frequent offers initially to see if I found a hyper-responsive. If not, I back off to the series of friendly offers... 6-8 friendly/non-sales for every offer. That seems to be a rule of thumb that tracks my testing, but not always.
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Permalink Reply by The Story Lady on -
Well I would gladly give you a bonus, but here's the main thing.
Market differentiation.
There's a lot of life empowerment stuff out there, and a lot of it - let's say substandard. I'm NOT saying yours is.
So what's special about you and why should people trust you? That's what's in people's minds. Weave in your story and your uniqueness into everything you do. Build a real person, not a talking head, to compel trust.
The Story Lady
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Permalink Reply by Martin FortKnox on
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To Diane's comment about research. One persons research is another persons passive junk reading. I probably need to check out Jack Ezine on research.
To what level of depth does one need to understand the gun before pulling the trigger.
Does dumb luck ever play a place in contagiousness or is it always created through precise action?
You know what, I'm gonna start a new discussion on that!
"Thou Shalt Not Fail" -Me
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Martin,
"Honest, Intelligent Effort is Always rewarded."
Yeah.. It doesn't hurt to have some luck.
But, I think we all create our own luck through...
Honest, Intelligent, Effort.
The problem is lots of people never get started on the H,I,E...
Or...
They end up pulling the plug too soon when no luck seems in sight.
Walt
"A little less conversation and a little more action." Elvis
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