Marketing Lessons From A Plumber, yeah really...

[Chris Lang]

From the mouths of Digg babes comes the greatest insight into what is wrong with all of us on Digg

I was showing a friend of mine, a guy that does not even know how to copy and paste text, how to use Digg.

We call him Boomhauer, because he sounds just like Boomhauer from King of the Hill.

Now, this guy is a plumber, he is the MOST working class guy there is and he is my best friend and I don't have many of the regular kind. This is the kind of guy you want as a friend when you get drunk and decide to fight the whole bar on Friday nite.



Now Boomhauer has no clue how cutthroat Digg is, with "Digg this" emails flying left and right without so much as a how do you do.

Look at what Boomhauer submitted,

http://digg.com/baseball/GMs_want_to_explore_instant_replay/who

He has no clue how "Digg this" everybody is, shouting crap just to get a few Diggs, he just thinks pure sports.

He found a really good article, the when he shouted it, this was his shout text....

this is more than just instant replay, this will decide the outcome of every team, every game. so come september, the team that might make the playoffs by a game, whether it be a home run or ground rule double, fair ball or foul down the line, will be there only because instant replay saved their ass...

If you judge his comment by the fact that he does not use Caps, never come to my blog again.

I copy and pasted it to his comments, but this should be a lesson for us all.

He has no idea that people shout stuff to get Diggs, and do it with no more concern for their friends list than to say "take a look" or "Digg this" to someone you have been mutuals with for five minutes.

He spent 5 minutes typing this shout text out with his two fingers that barely fit the keys, and really cared what he was sending to his 9 mutual friends.

If we treated our Digg mutuals with such respect and concern for quality, we would get Diggs on every submission before we even got the thing submitted.

They would be lining up in droves just to be our friends because the shout text was better than the FRAKIN article.

BTW, BCuban instantly Dugg it and will probably open every shout Boomhauer ever sends.

This should be a lesson to us all, the next time I shout something to my social bookmarking friends I am going to write a better shout than the article itself.

I get too concerned with money, writing the article that will make me known as the expert I am and traffic, conversions and all the numbers that I crunch. I forget that there are people no better or different than me, just people behind every number that I crunch, test and analyze.

This has been a truly eye opening, humanizing moment for me and I hope this changes the way I market my products in the future. If you catch me only seeing numbers and not people on my site, please call me out and slap me down. I will deserve it.

BTW, I still want you too add my feed to Google Reader, I am still a marketer at heart. Just click the Google button below. Have a good weekend!

[Chris Lang]

See that Toledo Mud Hens t-shirt? We are both even from Toledo, Ohio. Grew up a few miles from each other and never knew it till we met out here, in Mesa, Arizona.

[Chris Shouse]

Wow that is a great story Chris and I hope I just learned a lesson about people also. I will be more aware of what I write in shouts from now on. Waiting your book to find out even more jewels on Digg.
If I am ever in Mesa I hope that you and Boomhauer will buy me a beer:)

[Chris Lang]

Just sent you the download link for the package, sounds like my new $300 affiliate manager dropped the ball. Check you email, it should be there now.

[Jerry Hart]

Your message today is magic. Begin authentic is the only way to really attract an audience that respects you and wants to hang with you, support you and appreciate you. This post is completely authentic giving anyone who visits your content the opportunity to see your personality and feel your brand. Your brand is the way you think. Nice work for being totally transparent as we all need more of this everyday from internet marketers.
Jerry

[Chris Lang]

What really WOWed me was that the shout was better than the article.

[Reed]

Great story Chris. Ill give it a try. Thanks for the insight.