There just happens to be one guy that knows more about Digg than anyone else except MyBabyMan, the #1 Digger. You know that obnoxious guy, Chris Lang?
That know it all that sells a book about how to get more Diggs. The guy that got a nobody blog ranked under "how to get more diggs" when it should have never been there? Yeah, that guy.
The Google-Digg rumors have been going around since the first of the year. Imagine how many Diggs you got being right next to your link in Blogsearch or in Websearch?
Kind of makes you want to buy that little report about social bookmarking before it doubles in price tomorrow, don't it? Or is that too blatant of a promotion or too wickedly evil? Maybe just the best advice you will ever get for $29.
"What's interesting is the timing. A source familiar with the talks says Google and Digg reached an agreement last month; it's not clear whether the offer was verbal or a formal termsheet. So why the delay? One possibility: Digg may have been exploring whether it could hire a rock-star CEO and raise more money. Adelson has long been flying cross-country, twice a month, to San Francisco from his upstate New York home, and privately complains about the commute to friends. But so far, I've heard nothing about Digg raising a new venture-capital round, or Adelson making way for a higher-profile hire."
I'm one step ahead though - I bought your report. Man that is chock full of jungle juice from end to end. Needs more than one read through. In fact is more of a compulsory manual for all Web2 pretenders like me.
It also sounds like something for an expert to present on my TV channel ... could that be you Mr L?
That would be me, what is the format? We could start with the Digg sale and what it will mean to the search engine world. Then talk about my social bookmarking theories and the intense testing we are doing.
I think Google has every intention of buying Digg, now the hold up may be that the Digg Masters are wanting more money or a better deal. That remains to be seen, but it's not uncommon for those selling to be greedy and those buying to be misers. The thing is that Digg and Google probably already know the inevitable outcome... and that is Google acquiring Digg. Then again both parties might simply be holding out for the best time to make the transfer, perhaps they figure this would benefit all if it came to be around some holiday or after a certain date for tax reasons. Business sometimes works in strange ways.
As far as what they will call it, I wouldn't be shocked that it remains Digg for a while, but if I was Google I would eventually use a term well known already... That term is Google.
Why not, it's been a saying for years of "Google the term", so why not just say "Google the post"?