Indeed, no matter how you look at it, you've got to put in the time to get results.
What I like, however, about the tools the internet provides us with is that we have the equivalent of a Rotary Club of millions of people and also, the possibility of participating at all those events simultaneously.
For example, a podcast we recorded last week can be played by many while we do a webinar to a different audience. Meanwhile, humdreds more download our ebook while thousands read our articles or blog posts. All of these are excellent substitutes to offline activities.
Another way to look at it is that offline, at a chamber of commerce mixer, a conversation we have exists only when we actually are having it and needs to be repeated over and over while on the internet, what we write, like for example, forum posts, stays there for a long time and can be of value to thousands long after we have created it.
Actually, the simple social networking techniques I've applied lately have been nothing short of... totally amazing! Jack's "Black Book" (right-hand side bar) and some other simple research has reaped some incredible results. I've driven clients to the top of search engines in a matter of hours!... just with "appropriate" blogs, content hubs, bookmarks, etc.
Heck, I'm outsourcing with my 16 yr. old (you know, the kids get this stuff big time!) and it's way cool to see our efforts "in-lights" on first page Google, Yahoo and MSN... Bring on some more search engines... Let's network.
Go For It!
best,
Michael
Oh... and my son is considering some foreign schooling in Sweden, it seems that you folk have internet acumen and speeds that exceed us 'slow to go' US types.
There is no question that it is time consuming buzzing others and spending time on the different social sites. However, I have found a good way to do it.
Instead of taking the productive time of my day to do it, I spend time after the work day is done. I can be watching TV and do it. If I come across an article that is really worth studying, then I wait for an advertisement and really concentrate. With as many ads that are on TV, you can be "pretty productive" doing this.
I agree on you that it is smart to finish the day on Social Networking then it doesn't matter how long time you are networking because all the task's is allready finish for the day in a sence.
Hi guys, I'm Chris. Just a short intro (check out my page for the rest of the bio):
I'm a blogging dummy and I'm coming really late in the game. I signed up for Jack Humphrey a looong time ago but didn't "get it" back then when I started learning about internet marketing. Now I'm getting "reborn" in Web 2.0 and hope to make a very successful next 30 days.
I'd like to thank Thordur for starting this discussion. Walt, Boug, Micheal, and Richard ... all of your replies were very enlightening to me and really made me see Social Marketing in a whole new light. I thank you all for replying the way you did.
By relating it to the real world ... you've sparked the connect I needed to really have a clear view about what Social Marketing is and how powerful it is. Boug's and Walt's reply made me see how online networking is instantaneous and sort of scalable in effect. I can be in the Chamber of Commerce, at focus group, and taking part in a new discussion literally within minutes of each other. Whereas, offline ... that kind of collaboration could take months.
The more you think about the implications on what that means ... whether you're big time or small time merchants ... the more leverage you start to see you have to work with.
Great stuff. I'm so glad I signed up. I had a great "aha moment" within minutes of creating my profile.